You need to create innovative customer personas to attract and engage your ideal customers. Restaurants are under greater pressure to deliver better customer service daily because of the high-level competition. Some restaurants fail to survive, even with sufficient funds. This is mainly because they don’t offer anything the customers want. To be exclusive to customers, you need to understand their needs, likes and fears. You can use this information to help you better define your customer persona.
These are the essential elements of a basic customer persona:
- Background of your customer (Name, Age and Demographics, profession etc.
- Hopes and Dreams (Aspirations of the customer)
- Worries and Fears (Weak points)
- Why do they choose a restaurant?
- One day in the Life of the Customer
What is a Customer Persona?
A customer persona is more than just a customer profile. It includes a complete category of customers that you are dealing with. You can use different customer personas to represent the different customer types that come to your restaurant. Knowing the needs of each customer persona will help you better serve them.
Understanding your customer’s mindset is the first step to creating a customer persona. This is done by giving the category life. This is what we mean when we say that the customer persona should be viewed as someone with all the characteristics you would expect a typical member of that group to have. You could, for example, categorize your customers based on their eating habits and strengths and weaknesses. You do this by talking to people and asking the right questions.
It can be tedious, we understand. All you have to do is observe and talk. Here’s a step-by-step guide to help you get started on improving your restaurant’s customer service.
Step-By-Step Process To Create Customer Personas For Your Restaurant
You must first understand your customer’s needs before you can begin creating customer personas. Knowing your customer’s personal information, like their education and dislikes, is essential in identifying their needs.
This is how to create perfect customer personas in your restaurant.
Consider what questions you should ask your customers
your customers will be more honest and more relatable if you ask the right questions. This is a list that you should ask your customers when interviewing them.
- Marital Status
- Education Level
- Income range
- Recommendations for Product/Service
- Consider leaving online reviews after you have made a purchase.
- When do you go to bed/wake up?
- What are you most passionate about in your free time?
- Your passions and hobbies
- Fears and disappointments
- Your challenges
- Daytime frustrations
- Future goals
- Why you should choose a restaurant/return to the same one
Interviews will help you understand the customer better. To understand your customer, you should not rely solely on the internet. Interviews give you a better understanding of your customer and allow you to deliver the goods.
You might have difficulty interviewing every customer because meeting customers for a meeting depends on their availability. You might instead consider surveying. Use the right questions to gain insight into the psyches of your target audience and uncover their unmet needs.
Make use of your business data.
Customer data is a great source of information. To understand current trends, analyze data from your CRM. These trends and consumer behavior can create personas for your customers.
You can identify loyal customers by using key metrics such as order history, average order size, frequency of visits, and other data. Based on this information, you can create customer personas.
Listen To Social Media
Social media is a powerful way to communicate your restaurant’s brand. It would be best if you were concerned about what people post to you on social media. You can, for example, instantly respond to a negative review/comment and try to figure out what the customer disliked.
You can then determine the disappointments of this customer persona. Another source of data on customer personas is review sites. This can be used to confirm your assumptions about a particular customer group.