Marketing automation is a great way to quickly reach your restaurant’s customers, build a strong online presence and establish a loyal customer base. Restaurant marketing automation can be used to set up timely communications if it is implemented correctly. This makes it easy to send out marketing messages to customers, giving them precisely what they need at the right time. This article explains how cloud-based kitchen businesses can benefit from marketing automation.
5 Ways Marketing Automation Can Help Your Cloud Kitchen Grow
Below are some examples of marketing automation that can help your cloud-based restaurant business.
Automatically Gains Data
An Infosys study found that personalization significantly impacted fifty-nine percent of consumers’ spending behavior. Online platforms allow for automated data collection, one of the most effective marketing automation techniques. You can use the login data, such as email address, phone number or social media information, to send direct messages or emails to your guests. This will remind them about upcoming offers or offer them a personalized gift for their anniversary or birthday.
This makes it easier to reach new customers.
Purchasing contacts or sending unsolicited SMS or emails for promotional purposes is illegal. However, you can still use it if you follow these guidelines. Send promotional SMS to only your local contacts and include a Call-to-Action like “Order Now” with a link to your online ordering platform.
It is important to note that bulk SMS and email campaigns will help you reach more people and not lead to high conversion rates unless your customer database is segmented. It is important to segment your database based on how many people have opened and clicked each promotion campaign. This can’t be done manually, so you need to automate the process using a smart restaurant marketing tool.
Improved Brand Awareness and Engagement
It can be difficult to track all the reviews you receive on social media. Bad reviews can seriously damage your cloud kitchen business. An online reputation management tool sends you alerts when someone mentions your brand online.
Cloud kitchens are attracting customers online so having a strong social media presence is essential. Automating your account is one of the best ways to optimize your social media presence. Automating your account includes the ability to schedule posts, create teasers and snippets, and automate replies. This will allow you to pre-plan the content you want to post on your social media accounts.
Facebook and other social media platforms, such as Hootsuite, allow you to schedule posts up to a month in advance. However, many more sophisticated platforms let you do so much more. You can use Social Media Automation Tools like Hootsuite or Buffer to schedule your posts ahead of time.
Streamlines Brand-Level Marketing
Promoting and increasing sales at individual outlets is one of the greatest challenges in multiple brand cloud kitchens. It can be difficult to develop, run and optimize campaigns for different brands using the same marketing strategy that worked for one brand.
Therefore, creating custom marketing campaigns for each cloud-based kitchen brand is essential. Here is where restaurant marketing automation comes in. Smart restaurant marketing modules allow you to create custom discounts and offer and send SMS and email messages to customers via a central panel.
Retention and repeat business increase.
One of the most challenging tasks is to get repeat customers. A variety of triggers can be used to influence customers to place orders again using marketing automation software. You might set up notifications to send a discount code or promotion to a customer who has not returned in two weeks.
Marketing automation, such as advance campaign scheduling, allows you to schedule campaigns months in advance. You can send bulk SMS campaigns to all your customers. Automation will make it all personal.
Automating restaurant marketing is a must-have for all types of restaurants. It allows you to provide a more personalized and efficient customer experience and gives you insight into customer preferences and behaviors. Your cloud kitchen can implement marketing automation strategies to increase customer engagement and sales.